Nassif Nassif, Berlin. Eight years between design and engineering, from the first sketch to the store listing.

Recruitment app for three audiences on one codebase, and it tells candidates why they don’t qualify.
Camus asks us to imagine Sisyphus happy. It sounds simple until you actually try to live it. The croissant understood this before any of us did.
Every morning you choose. Bread is there, reliable, functional, asking nothing except that you keep going. The croissant is also there. It is not asking you to keep going. It is asking something subtler. It breaks apart too easily. It leaves traces of itself everywhere. It refuses to stay contained. And yet here it is, in every café, every corner, wherever humans are still figuring out how to begin. Maybe that is the whole point.